Cochia is an annual plant that grows quickly into dense, symmetrical bushes. In the early stages of growth, the head has a loose cylindrical shape, and later becomes sprawling and branched. The leaves are long, thin, almost linear, and light green in color; as autumn approaches, they gradually turn into bright shades of red and orange, creating an impressive contrast in landscape design.
Cochia seeds germinate easily, and the plant adapts well to both open ground and cultivation in pots on balconies or terraces. For growing in open ground, loose, sandy loam, or clay loam soil is recommended; when planting in group seedlings, the distance between bushes should be 50–70 cm. In medium (15–18 cm) and large (25–30 cm) diameter pots, use a substrate made of peat and fertile soil in a 1:1 ratio, and when preparing the soil, add a complex fertilizer – 20 g per bucket.
Cochia grows steadily in sunny areas, withstands high air temperatures, and is not susceptible to serious diseases or pests. Regular watering (once every 20–30 days) with the addition of mineral fertilizer keeps plants healthy. In the presence of winds, plants may require support. Sowing seeds is usually done in spring, and new bushes are planted in the ground after thinning out the seedlings. Thanks to its simple care and bright autumn coloration, cochia becomes a popular choice for creating living fences, flower beds, and decorative plantings.