MS 365 is a single-seed diploid hybrid of sugar beet, created on a sterile N-type base. This hybrid belongs to medium-maturing high-yield and sugary varieties, which ensure high productivity and product quality. The mass of one root is about 555 grams, and the average yield in recommended growing regions reaches 464 centners per hectare, while sugar collection is 83 centners per hectare. The sugar content in the roots of the MS 365 hybrid is 18.1%, which corresponds to modern sugar standards for this crop. Sugar beet MS 365 is an important sugar-bearing crop of the temperate zone and is widely used not only for sugar production but also as a fodder crop. In 100 kilograms of roots, there are 25 fodder units and 1.2 kilograms of digestible protein, making it a valuable source of nutrients for animals. Additionally, the foliage of sugar beet provides 20 fodder units and 2.2 kilograms of digestible protein for the same amount of mass, expanding its agricultural use possibilities. The MS 365 hybrid has moderate resistance to root rot, which reduces crop losses from pests, although it is susceptible to powdery mildew and cercosporosis, which requires the application of appropriate agrotechnical and protective measures. Recommended growing regions include the Central Black Earth, North Caucasus, and Middle Volga regions, where climatic conditions contribute to achieving high yields and quality indicators. Thus, MS 365 represents an effective and multifunctional sugar beet hybrid suitable for comprehensive use in the agro-industrial complex.