FI1309

Focus on early yields and industrial efficiency

The FI1309 variety from the Dutch breeder Fresh Forward Holding is a strategic choice for growers focused on rapid ROI and intensive rotation. This strawberry hybrid was engineered specifically for open-field cultivation to meet the rigorous demands of modern industrial production. Its primary strength lies in its ability to enter the active fruiting phase early, allowing growers to capture premium early-season market opportunities.

Cultivation and plant health

With a bush height of 30–40 cm, the variety offers optimal ventilation within the plantation, which is crucial for open-field conditions. While the berry density is characterized as soft—requiring careful logistics—the variety offsets this with high yields and versatile utility. The fruit is equally suitable for the fresh market and for industrial processing.

To mitigate climatic risks, FI1309 exhibits two critical defensive traits: high resistance to Phytophthora and effective resistance to Fusarium wilt. This significantly reduces the need for frequent fungicide applications and minimizes the risk of losing commercial crops. Furthermore, the variety is highly prolific in runner production, which simplifies the process of propagating planting material directly on the farm.

Why choose FI1309?

• Industrial-scale production targeting early harvest windows.
• Suitability for sites with a history of Fusarium pressure.
• Excellent performance in conveyor-belt harvesting systems for processing plants.

By selecting genetics from Fresh Forward Holding, growers gain a reliable, predictable crop performance that meets the quality standards of both major retailers and processors when standard agricultural practices are maintained.