Prisma — a medium-maturing sugar beet hybrid with high yield and sugar potential. The roots have an oval-conical shape and are deeply lodged in the soil (about 85%), which contributes to their good storability and preservation. The leaf rosette is of medium size, dark green, and spreading, ensuring optimal plant development. The hybrid is resistant to drought, cold, and major diseases, including rhizomania and cercosporosis, making it a reliable choice for various climatic conditions. Prisma seeds undergo special coating treatment, giving them an ideal round shape and improving sowing accuracy. Additionally, the seeds are treated with insecticides and fungicides, as well as a special mineral fertilizer blend, significantly enhancing their growth activity and germination energy. During vegetation, the hybrid responds well to highly mineralized soils and adequate moisture, while demonstrating good drought tolerance. Prisma roots have high sugar content and enable the production of high-quality juice. Thanks to uniform and synchronized maturation, a stable and high yield is achieved. The hybrid is recommended for medium harvesting times and exhibits good storability, ensuring preservation of product quality and taste during storage.