Brazilian Carnival is an annual plant up to 80 cm in height with a powerful habit and lance-shaped opposite leaves. Its name comes from the flower's shape, resembling the lion king's mouth, giving the plant a characteristic "lion's" look.
Flowers are gathered in tall inflorescences on short stems and come in white, yellow, pink, red, and dark purple shades. They are two-lipped, 4–6 cm long and up to 5 cm in diameter, making them popular both for cutting and as decorative elements in flower beds.
For growing, seeds are sown for seedlings in March; after the first shoots appear, the plants are pricked out, and in mid-May they are planted in open ground. Flowering begins in June and continues until the first frosts. To improve branching of the bushes, it is recommended to pinch the plants at the 5–6 true leaf stage.