SUKMAN 49 is a medium-maturing hybrid sunflower (Helianthus annuus L.), intended for cultivation in various regions, including the Central Chernozem, Ural, and West Siberian areas. The hybrid’s vegetation period is approximately 117-119 days, allowing it to successfully adapt to the climatic conditions of these zones. Plants reach high maturity height, have green leaf coloration and yellow disc-shaped flowers. Branching is absent, and leaf blistering is either absent or very weak, which promotes good crop development and resilience. The hybrid is characterized by high yield: in the Central Chernozem region, average yield reaches 26.6 c/ha, in the Ural region — 15.8 c/ha. The mass of 1000 seeds varies from 44.9 to 57.8 g depending on the cultivation region. Seeds contain an average of 47.6 % oil, ensuring oil harvest at 5.5 c/ha. Marginal and internal stripes on seeds are weakly expressed, which is a characteristic feature of this hybrid. SUKMAN 49 exhibits resistance to diseases such as false powdery mildew and white rot, enhancing crop reliability and quality. Sunflower SUKMAN 49 is widely used for oil production, which is utilized in both food and technical industries. Processing by-products contain significant protein content, making them valuable animal feed. To achieve maximum productivity, it is recommended to consider regional cultivation characteristics, soil quality, weather conditions, and processing technologies. Seeds are treated with protectants prior to sowing to ensure healthy germination. Key factors influencing yield include planting density, sowing time, and crop drought resistance.