Valor

Premium Strawberry Genetics: Valor by Plant Sciences

The Valor strawberry variety, developed by Plant Sciences and Berry R&D, represents a top-tier selection for large-scale strawberry production. Designed to excel in open-field cultivation, Valor has established a reputation for reliability and impressive fruit dimensions, meeting the strict requirements of modern fresh markets.

Key Attributes and Market Position

Valor is characterized by its late-season maturity (50-60 days), allowing growers to extend their harvest window after mid-season varieties have peaked. Its primary strength lies in its fruit size, which consistently reaches 40g to 80g. The fruit exhibits an elegant, elongated, heart-like shape and a vibrant color palette ranging from warm orange to deep dark red, ensuring strong aesthetic appeal for retail.

• Crop Type: Non-everbearing (June-bearing) late-season variety.
• Yield Potential: Exceptional output, exceeding 2.0+ kg per plant under optimal management.
• Disease Resistance: Developed with robust resistance profiles against common plant viral diseases.

As a non-everbearing variety, Valor focuses its energy on a concentrated production window. This is highly beneficial for commercial growers who need uniform harvesting and consistent fruit quality. By integrating Valor into their rotation, producers can leverage a variety that combines the heavy yields of industrial-grade strawberries with the premium size and disease resilience expected from the Plant Sciences breeding program.