Plant Sciences and Berry R&D

Plant Sciences, Inc. (PSI) is a globally recognized leader in strawberry and raspberry breeding, headquartered in Watsonville, California. Established in 1985, the company has spent decades at the forefront of agricultural innovation, specializing in the development of proprietary genetics that define modern berry production. With a deep-rooted commitment to research and development, PSI operates extensive breeding programs and laboratory facilities, utilizing advanced plant science techniques to improve fruit quality, yield, and disease resistance for growers worldwide.

The company maintains a significant international footprint, partnering with producers across diverse climates and geographical regions. Their reputation is built on long-standing collaborations within the berry industry, where they serve as a critical link between complex genetic research and practical field applications. By focusing on sustainable breeding practices and rigorous selection criteria, Plant Sciences and Berry R&D continues to influence global agriculture, ensuring that berry cultivation remains resilient, productive, and aligned with the evolving demands of both farmers and consumers.