Malva is a decorative plant often grown as an annual or biennial. Most varieties are annual, although there are also perennial species. For successful growth, Malva requires loamy, loose soil rich in humus; it does not like transplanting due to its long roots, so peat pots or direct sowing into the ground are preferable.
Malva seeds germinate at temperatures between 18 and 20 °C and typically grow for 14 days. After seedlings appear, they must be thinned out so that the distance between plants is 2–3 cm. When sowing directly, seeds are planted in holes spaced 25–50 cm apart, with 2–3 seeds in each hole. The plant can bloom in its second year if grown as a biennial.
Malva is characterized by bright, double flowers up to 5–8 cm in diameter and stems up to 150 cm tall. The flowers are usually double and low-growing, making the plant attractive for group plantings in flower beds, on fences, and walls. It prefers sunny, open areas with fertile soil and is often used in decorative compositions and for cut flower arrangements.