The hybrid sugar beet BTS 1965 features an optimal combination of high root yield and high sugar content, making it an attractive choice for agricultural production. Medium-height plants, adapted for cultivation in the Central Chernozem and North Caucasus regions, where they demonstrate stable yield and quality indicators. In the Central Chernozem region, the average yield is 519 c/ha with sugar content of 17.8%, and in the North Caucasus region, the yield reaches 572 c/ha with sugar content of 17.1%. High-quality beet juice ensures efficient sugar production with high collection rates — up to 96.5 c/ha.