SUPRIM — this is a sunflower hybrid designed for cultivation in various climatic conditions, including the Ural region. It is characterized by a medium-late maturity with a vegetative period of about 126 days and high yield, averaging 18.9 centners per hectare. The seeds have high oil content — approximately 47.4%, making this hybrid attractive for oil production. The 1000-seed mass is about 49.9 grams, indicating good seed quality. The plant exhibits resistance to several adverse factors, including drought and six species of broomrape (Orobanche cumana), significantly enhancing its reliability and yield stability. The seeds undergo careful processing and are available in various technological solutions, including fungicide treatment and application of microfertilizers and growth stimulants, which improve germination and plant health. SUPRIM is suitable for cultivation both in open ground and in containers, thanks to its compact and bushy plant form. The height reaches 30-40 cm, and the flower diameter is about 15 cm. The plant has attractive flowers positioned vertically upward, making it also a decorative element. It is recommended to plant sunflowers in sunny areas with spacing between plants of about 5 cm and planting depth of 1-1.5 cm. Due to its short flowering period and high adaptability, SUPRIM is a universal choice for various cultivation methods.