Sugar beet of the PRIMOT SMART variety has a high yield and sugar potential, making it attractive for cultivation under various climatic conditions. The plant forms a medium-sized leaf rosette with a spreading shape and dark green leaves. The root has an oval-conical shape and is approximately 85% buried in the soil, contributing to good stability and quality of the harvest. This variety is characterized by high resistance to drought, cold, various diseases, and lodging, as well as good storability, making it suitable for mid-season harvest. At the "Kamaz-Agro" farm in Rivne Oblast, sugar beet PRIMOT SMART is cultivated using the modern CONVIZO® SMART system, including the herbicide CONVIZO 1, which effectively prevents the development of downy mildew. A key element of the agronomy is continuous soil monitoring to determine nutrient levels and plan fertilization, which contributes to achieving high yields. In the previous season, the yield was 79 tons per hectare, and in the current season, similar or better results are expected. Thus, PRIMOT SMART is a modern sugar beet variety that combines high productivity, resistance to adverse factors, and adaptability to modern cultivation technologies. The use of innovative protective and fertilizer products allows fully realizing the variety's potential and ensuring stable quality and quantity of the harvest.