Sunflower AT 0940 is a mid-early hybrid with a maturity period of about 98-103 days, developed for herbicide application technologies, particularly resistant to tribenuron-methyl (SUMO technology) and the herbicide Granstar. This hybrid is characterized by high drought tolerance and resistance to lodging, shattering, as well as diseases such as gray and white mold, ensuring stable yields even under adverse climatic conditions. Plant height reaches 170-180 cm, and the flower head is convex with a diameter of 22-24 cm. AT 0940 has a high yield potential, reaching 47-51 centners per hectare, while the average yield in the Forest Steppe zone in the extremely dry 2024 year amounted to about 37.5 centners per hectare. Oil content in seeds is at the level of 50-52%, making this hybrid attractive for producing high-quality oil products. Seed oil content is 20-21%, which facilitates efficient processing and oil extraction. The recommended planting density for optimal results is 60-65 thousand plants per hectare in the Forest Steppe zone and 50-55 thousand plants per hectare in the Steppe zone. The hybrid is suitable for cultivation in the Forest Steppe and Steppe zones, demonstrating high adaptability and stable yields when using modern plant protection technologies. AT 0940 is a promising choice for farmers seeking high-quality and stress-resistant sunflower.