Rival is an effective contact-systemic plant growth regulator with multifunctional stimulating effects. It contains polyethylene glycols (PEG-400 and PEG-1500), potassium humate, and succinic acid. PEG-400 penetrates plant tissues, stimulating growth processes, improving photosynthesis, regulating water and mineral nutrition, enhancing plant immunity, and reducing the negative impact of stress factors. PEG-1500 forms a protective film on the surface of seeds and leaves, protecting against excessive moisture, increasing frost resistance, and acting as an adhesive to improve the efficacy of plant protection products. Potassium humate promotes intensive root system development, improves nutrient transport, and stimulates vegetative mass growth. Succinic acid enhances cellular respiration, chlorophyll synthesis, and resistance to adverse weather conditions such as drought and frost. Rival is used for pre-sowing treatment of seeds, bulbs, and seedlings, as well as for foliar applications on all types of agricultural crops, including cereals, oilseeds, technical crops, fruit, berry, vegetable, and ornamental plants. It increases germination energy, improves root system development, stimulates plant growth and development, and protects against stress caused by pesticides and adverse weather conditions. Rival increases crop yields by 10-30%, improves product quality, and reduces costs for pesticides and mineral fertilizers. Due to its high concentration of polyethylene glycols, Rival has excellent adhesion and does not wash off in rain, enhancing the efficacy of plant protection products. Recommended application rates are 0.3-0.5 L/t for pre-sowing seed treatment, 0.3-0.5 L/ha for foliar applications on field crops, and 0.5-1.5 L/ha for fruit and berry crops. Rival is compatible with most plant protection products, mineral, and micro-fertilizers, without reducing their efficacy due to its acidic reaction (pH 5.7). The product enhances plant adaptability during transplanting, prevents premature germination, and aids in restoring normal metabolism after chemical exposure. Thus, Rival is a universal and cost-effective product for increasing crop yields and plant resilience in agriculture.