Rye — an important agricultural crop, divided into winter and spring varieties. Spring rye is sown in June and is less cold-resistant, whereas winter rye is planted closer to winter and requires precise sowing depth depending on soil moisture, typically around 6 cm. This crop is highly frost-resistant, effectively combats weeds, loosens soil, improves its structure, and ensures soil lightness. Additionally, rye helps protect against several pests, making it attractive for farmers and contributing to sustainable agriculture. Rye is widely used in the food industry, where it is processed into flour, kvass, starch, and other products. It possesses dietary properties, rich in vitamins, macronutrients, and micronutrients, making it beneficial for health. Thanks to its therapeutic qualities, rye is used in both conventional and folk medicine. Rye stalks are also utilized in the feed industry and can serve as material for constructing durable roofs, thus expanding its application range in agriculture and construction. Growing rye requires adherence to agronomic technologies, including proper sowing, harvesting, and field treatments, as well as the use of fertilizers and growth-promoting agents. Agro-expeditions conducted in Cherkasy and Kharkiv regions confirmed the prospects of rye in the domestic market and its significance for farming enterprises. Collaboration with seed producers and consultants helps optimize cultivation processes and enhance crop quality, making rye a profitable and promising crop for the agricultural sector.