The Sun’s article on Charles Spencer’s trademarks is false, Althorp Estate confirms

Recent media reports claiming that Charles Spencer is launching a new commercial venture to produce jam, preserves, honey, tea, and wine have been firmly refuted. According to an official update from the Althorp Estate, the article published by The Sun is entirely false and misrepresents standard administrative procedures.

First, the estate clarified that Spencer Farms is not a new commercial undertaking. The agricultural operation has been fully incorporated and active on the Althorp Estate for three decades, having existed continuously since 1992. Presenting these routine registrations as a brand-new commercial launch is factually incorrect.

Second, representatives confirmed there are no plans whatsoever to manufacture jam, preserves, or any comparable range of retail food products. The trademark filings referenced in the reports were executed by Spencer Farms and cover a wide array of general goods, which remains standard practice for any established agricultural business and signals no new commercial rollout.

Earlier tabloid coverage suggested that the 62-year-old Earl Spencer was attempting to monetize the memory of his late sister, Princess Diana, drawing comparisons to entrepreneurial projects associated with the Duke and Duchess of Sussex. Speculative headlines claimed he was entering the boutique preserves market under a family-linked label.

In reality, historical research and official statements indicate that Charles Spencer has acted as a dedicated custodian of the Althorp estate and its collections. While intellectual property filings also encompass public speaking and voice-over services, the sensationalized narrative regarding an Althorp jam line has been officially discredited.