CIREF Creation Varietale Fraises- Fruits Rouges (FR)

CIREF (Centre Interrégional de Recherche et d'Expérimentation de la Fraise) is a prominent French research and breeding organization specialized in the development of strawberry and small fruit varieties. Established in 1982 by a group of passionate producers and nursery owners, the company has grown into a leading expert in the field of fruit breeding. Based in the heart of the Lot-et-Garonne department in France, CIREF operates at the intersection of agricultural science and market demand, focusing on creating high-quality, resilient, and flavorful genetic material for professional growers throughout Europe and beyond.

The core philosophy of the company is built upon the synergy between rigorous scientific research and deep practical knowledge of the industry. By managing extensive experimental facilities and collaborating closely with producers, CIREF ensures that its breeding programs address critical challenges such as yield efficiency, harvest durability, and superior fruit quality. Known for their technical expertise and dedication to innovation, they maintain an excellent reputation for delivering sophisticated solutions that help the berry sector adapt to evolving consumer preferences and changing environmental conditions. Today, the organization stands as a pillar of the French small fruit sector, continuously advancing the standards of professional strawberry cultivation.