Assam's GI-tagged Tezpur litchi reaches Dubai in first export shipment
APEDA facilitated the first export shipment of GI-tagged Tezpur litchi from Assam to Dubai. The move opens a new premium outlet for north-eastern Indian produce and growers in the export chain received nearly 10 percent more than prevailing domestic prices.
India's APEDA has facilitated the first export shipment of GI-tagged Tezpur litchi from Assam to Dubai, marking the first time this protected fruit has entered that overseas market. The Economic Times described the shipment as a significant step in widening international market access for agricultural products from India's North Eastern Region.
The first consignment weighed one metric tonne. The report says Tezpur litchi is one of Assam's best-known horticultural products, valued for exceptional sweetness, a bright red appearance, a distinctive aroma and strong eating quality. Several local varieties are highlighted in the article, including Bombaya, Bilati, Elaichi, Piyaji and Sahi.
According to the report, GI recognition has strengthened the product's identity and market visibility, improving its appeal among international buyers. The export is also presented as evidence that Indian GI-tagged farm products are gaining wider acceptance abroad. For Assam and the wider North Eastern Region, that creates new room for premium agricultural exports.
The ceremonial flag-off took place in the presence of Tezpur MLA Prithiraj Rabha, Assam Agriculture Production Commissioner Aruna Rajoria, APEDA chairman Abhishek Dev, Sonitpur District Commissioner Ananda Kumar Das and representatives of DMR Green Valley Agro Fresh Pvt. Ltd. The shipment therefore carried visible backing from both state officials and the national export-promotion agency.
The article also points to a direct farm-gate benefit. Growers linked to the export supply chain received nearly 10 percent higher prices than prevailing domestic market rates despite strong local demand. The publication says the shipment opens new marketing opportunities for litchi growers and is expected to encourage broader participation in export-oriented value chains.