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Amul brand turnover rises 11% to more than Rs 1 lakh crore in FY26

Amul says brand turnover rose 11% in FY26 to more than Rs 1 lakh crore, supported by stronger dairy demand, a broad product range and an extensive cooperative distribution network.

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India's Amul said total brand turnover rose 11% in fiscal year 2025-26, pushing the figure beyond Rs 1 lakh crore. The update came from Gujarat Cooperative Milk Marketing Federation Ltd, the marketing body behind the Amul brand. According to the federation, the brand's total unduplicated revenue increased 11% over a base of Rs 90,000 crore recorded in 2024-25.

GCMMF's own turnover, reflecting the federation's direct sales under the Amul label, rose 11.4% to Rs 73,450 crore from Rs 65,911 crore a year earlier. The federation linked the gain to a product portfolio of more than 1,200 packs, a wide distribution network and faster adaptation to changing consumer demand across the dairy market.

The company also stressed that the Amul system includes 18 district cooperatives whose turnover is not counted in GCMMF's own revenue. That is why it separately highlighted the broader brand turnover figure. Chairman Ashokbhai Chaudhary said crossing the Rs 1 lakh crore threshold reflected both the trust of millions of consumers and the work of 36 lakh dairy farmers connected to the cooperative structure.

GCMMF describes itself as the world's largest farmer-owned dairy cooperative. It says the network includes 3.6 million milk producers, collects 31 million litres of milk every day and distributes more than 24 billion packs of Amul products annually. The range covers milk, butter, cheese, ghee and ice cream, and the brand's presence now extends to more than 50 countries.

Management also framed the result as a producer-side milestone, not only a consumer brand achievement. Managing director Jayen Mehta said the objective is to ensure that the gains from technology and global trade reach producers' hands. For the agricultural economy, the new turnover record matters because it signals sustained dairy demand inside a very large cooperative model built around farmer participation, daily milk collection and value-added processing.

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