Han Fleuren Holding B.V.

Han Fleuren Holding B.V. is a renowned Dutch horticultural company that has established itself as a global leader in the fruit tree propagation sector. Based in the heart of the Netherlands, the company has built an impeccable reputation for its innovative approach to professional tree cultivation and rootstock technology. Since its inception, the firm has prioritized the development of high-quality plant material, combining decades of traditional expertise with modern scientific advancements to support fruit growers worldwide in achieving sustainable and productive orchards.

The company is widely recognized for its pivotal role in the professional fruit industry, particularly in the advancement of pome fruit and quince rootstocks. With a significant footprint that extends far beyond European borders, Han Fleuren Holding B.V. operates with a mission to deliver consistent excellence and reliable performance to commercial agricultural enterprises. Their commitment to research and professional integrity has made them a trusted partner for growers who require robust plant foundations, ensuring that every tree supplied meets the highest physiological and phytosanitary standards for long-term agricultural success.