Nipha expands agri machinery push to 20 Indian states and 10 export markets
India’s Nipha Group has launched the OneHorn brand and says it will use the platform to grow farm machinery sales across 20 Indian states and 10 foreign markets. The company is targeting mechanisation in smaller farms, local manufacturing and dealer-led expansion.
India’s Nipha Group has launched the OneHorn brand as the next stage of its agricultural machinery business, saying it plans to expand into at least 20 Indian states and 10 foreign markets, including the United States and Europe. The move is intended to give the company a larger role in farm mechanisation at a time when equipment demand is broadening beyond the largest holdings.
Chairman Mahesh Chandra Shah said the Indian farm economy has reached a point where mechanisation and entrepreneurship need to move together. He described OneHorn as a partner-first platform designed to help channel associates grow as agripreneurs by giving them products, systems and structured commercial support instead of a simple resale arrangement.
The group said its agri-business journey began in 1988 with spare parts, then moved into components and later into complete machines. OneHorn is now being presented as its own make-in-India brand with a diversified farm equipment portfolio. Nipha also claimed that the launch creates eastern India’s first diversified agricultural equipment brand built around that model.
Managing director Rakesh Shah said agricultural equipment currently contributes about 10 per cent of the group’s overall business. The agri segment is generating roughly Rs 60 crore in annual sales against total group turnover of around Rs 500 crore. He said the company expects the agri business to reach Rs 100 crore soon, while the B2C push through the new brand could add another Rs 50 crore within a year.
According to the company, around Rs 60 crore has already been invested in the agri equipment business over the past eight to nine years. Across all operations, annual investment continues at roughly Rs 50-60 crore. Management also stressed that the group remains debt-free, a point it framed as an advantage for scaling distribution and product development more aggressively.
OneHorn is also targeting regions where small and fragmented landholdings have slowed mechanisation. In West Bengal, Shah said mechanisation levels remain among the lowest in India for that reason, so the range includes smaller machines suited to such plots. The portfolio covers harvesting equipment and land preparation tools, placing the brand in product categories where affordable mechanisation can have an immediate effect on labour use and field operations.