India’s KhetiBuddy expands into Europe through a France partner
Pune-based agritech firm KhetiBuddy has entered Europe through a local partner in France and says it already serves clients in Canada and the UAE.
Pune-based KhetiBuddy Agritech Pvt Ltd has entered Europe through a local partner in France, according to chief executive Vinay Nair. He added that the company already has clients in Canada, a base in Niagara Falls and offices in the UAE, giving the firm an international platform for tools it previously scaled mainly in India.
Nair said KhetiBuddy’s work may be touching the lives of about 3 lakh farmers, even though the company generally does not work with them directly. Its model is built around four pillars: farm management, post-harvest operations, ERP and compliance. In practice, the company usually sells to agribusinesses, processors or public projects rather than to individual growers as stand-alone customers.
He cited Canada as an example. There, wineries contract grape farmers and KhetiBuddy deploys its solution for the winery, while farmers use the linked mobile app in the field. Through that system, growers and buyers can capture data on crop growth and forecasts, while the agribusiness monitors output and raw material quality.
The same approach is used in other value chains. Nair said the company also works with customers in the potato segment that are focused on yield and quality. Through white-label apps operated under the partner’s brand, farmers and agronomists receive information on yield, production, traceability, quality and crop advisory, while the agribusiness tracks progress across on-farm operations.
The platform also includes a support function for pests, diseases and soil-related issues. Agronomists or farmers can raise a ticket in the app, and the system draws on an expanding knowledge base to answer repeated questions. Nair described it as a chat-like interface that increasingly helps growers solve recurring field problems more efficiently.
KhetiBuddy is also tying its growth story to climate resilience and regenerative farming. The company is working with the Maharashtra government and the World Bank on POCRA, a climate-resilient agriculture project. Nair said some Indian states are strongly promoting regenerative practices, although farmers often resist because yields tend to dip during the transition period.
That is where the company sees a bigger role for data and artificial intelligence. Nair said AI is currently an add-on that learns from captured field data and helps identify anomalies in specific crops. He argued that Indian agriculture is shifting from experience-based decisions toward data-based ones: grape growers in Nashik are more receptive to technology, while sugarcane, wheat and rice farmers are slower to change. Founded in 2021, the bootstrapped company now has 42 employees and is using those case studies to push further global expansion.